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How Big Data is Changing Retail Marketing Analytics


John Wallace, Founder & CEO, DataSong (formerly UpStream)
Brandon Mason, CTO, DataSong (formerly UpStream)

As part of the session, Upstream will cover the types of data utilized and how Revolution R and Hadoop were deployed to solve the problem. Insight into scoring systems that leverage this attribution work, which help turn a historic reporting tool into a forward looking planning tool will also be covered, which will help underscore the value of a commercial grade scoring system while maintaining control of your models. 

This session will cover:

  • Retail analytics with R – how to optimize retail spend using Big Data
  • Survival analysis for marketing using R
  • Commercial grade scoring systems for R models
  • Revolution R/Hadoop integration